Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.
William McDonoughWe see a world of abundance, not limits. In the midst of a great deal of talk about reducing the human ecological footprint, we offer a different vision. What if humans designed products and systems that celebrate an abundance of human creativity, culture, and productivity? That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?
William McDonoughWe are proposing buildings that, like trees, are net energy exporters, produce more energy than they consume, accrue and store solar energy, and purify their own waste, water and release it slowly in a purer form.
William McDonoughIf we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.
William McDonough