I just think it is so delightful to see people, let their elbows free. I think the exuberance of it all is really exciting to me. It's a signal of the abundance of diversity and creative expression.

We are not a green standard, we are a quality standard. We're different, we're multi dimensional.

Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle.

To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.

If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.

We prefer to talk about 100% renewable instead of zero carbon. When you say zero carbon, you are not positively defined.

If you don't have an end game of something delightful, you're just moving chess pieces around.