Designers are inherently optimistic people who try to make the world a better place
William McDonoughIn the end, the question is not, how do we use nature to serve our interests? It's how can we use humans to serve nature's interest?'
William McDonoughTo eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.
William McDonoughIf anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage.
William McDonough