In the end, the question is not, how do we use nature to serve our interests? It's how can we use humans to serve nature's interest?'
William McDonoughIt would be nice if all that exuberance and abundance was connected to a deep ethos of planetary responsibility.
William McDonoughDon't get me wrong: I love nuclear energy! It's just that I prefer fusion to fission. And it just so happens that there's an enormous fusion reactor safely banked a few million miles from us. It delivers more than we could ever use in just about 8 minutes. And it's wireless!
William McDonoughIf we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.
William McDonough