And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, makes complex sugars and foods, changes colors with the seasons, and self-replicates. and then why don't we knock that down and write on it?
William McDonoughDesigning renders visible our hopes and dreams. It is the first signal of human intentions.
William McDonoughThe Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live.
William McDonoughImagine walking into a grocery there is a jar sitting there with a lid on it saying it's not carbon. That is ridiculous. It's an empty jar.
William McDonough