That talk of inspiration is sheer nonsense; there is no such thing. It is a mere matter of craftsmanship.

You may hang your walls with tapestry insread of whitewash or paper; or you may cover them with mosaic; or have them frescoed by a great painter: all this is not luxury, if it be done for beauty's sake, and not for show: it does not break our golden rule: Have nothing in your houses which you do not know to be useful or believe to be beautiful.

Do not be afraid of large patterns, if properly designed they are more restful to the eye than small ones: on the whole, a pattern where the structure is large and the details much broken up is the most useful...very small rooms, as well as very large ones, look better ornamented with large patterns.

So I say, if you cannot learn to love real art; at least learn to hate sham art and reject it. It is not because the wretched thing is so ugly and silly and useless that I ask you to cast it from you; it is much more because these are but the outward symbols of the poison that lies within them; look through them and see all that has gone to their fashioning, and you will see how vain labour, and sorrow, and disgrace have been their companions from the first-and all this for trifles that no man really needs!

I half wish that I had not been born with a sense of romance and beauty in this accursed age.

Speak not, move not, but listen, the sky is full of gold. No ripple on the river, no stir in field or fold, All gleams but naught doth glisten, but the far-off unseen sea. Forget days past, heart broken, put all memory by! No grief on the green hillside, no pity in the sky, Joy that may not be spoken fills mead and flower and tree.

There is no single policy to which one can point and say - this built the Morris business. I should think I must have made not less than one thousand decisions in each of the last ten years. The success of a business is the result of the proportion of right decisions by the executive in charge.