Bernoulli's real contribution was to coin a word. The word has been translated into English as "utility". It describes this subjective value people place on money.
William PoundstoneSamuelson spotted a mistake in Bacheliers work. Bachelier's model had failed to consider that stock prices cannot fall below zero.
William PoundstoneSamuelson, however, hedged his personal bets - by putting some of his own money in Berkshire Hathaway.
William Poundstone