Bernoulli's real contribution was to coin a word. The word has been translated into English as "utility". It describes this subjective value people place on money.
William PoundstoneSamuelson, however, hedged his personal bets - by putting some of his own money in Berkshire Hathaway.
William PoundstoneAt a bare minimum, understanding entails being able to detect an internal contradiction: a paradox.
William Poundstone