The best strategy is one that offers the highest compound return consistent with no risk of going broke.
William PoundstoneBernoulli's real contribution was to coin a word. The word has been translated into English as "utility". It describes this subjective value people place on money.
William PoundstoneThe engine driving the Kelly system is the "law of large numbers." In a 1713 treatise on probability, Swiss mathematician Jakob Bernoulli propounded a law that has been misunderstood by gamblers (and investors) ever since.
William PoundstoneThe more improbable the message, the less "compressible" it is, and the more bandwidth it requires. This is Shannon's point: the essence is its improbability.
William Poundstone