Do not be taken in by 'insiderisms.' Fledgling columnists, eager to impress readers with their grasp of journalistic jargon, are drawn to such arcane spellings as 'lede.' Where they lede, do not follow.
William SafireAdapt your style, if you wish, to admit the color of slang or freshness of neologism, but hang tough on clarity, precision, structure, grace.
William SafireA reader should be able to identify a column without its byline or funny little picture on top purely by look or feel, or its turgidity ratio.
William Safire