Sometimes I know the meaning of a word but am tired of it and feel the need for an unfamiliar, especially precise or poetic term, perhaps one with a nuance that flatters my readership's exquisite sensitivity.
William SafireThe CEO era gave rise to the CFO (not certified flying object, as you might imagine, but chief financial officer) and, most recently, the CIO, chief investment officer, a nice boost for the bookkeeper you can't afford to give a raise . . .
William SafireThe most successful column is one that causes the reader to throw down the paper in a peak of fit.
William Safire