Never put the story in the lead. Let 'em have a hot shot of ambiguity right between the eyes.
William SafireTo 'know your place' is a good idea in politics. That is not to say 'stay in your place' or 'hang on to your place', because ambition or boredom may dictate upward or downward mobility, but a sense of place - a feel for one's own position in the control room-is useful in gauging what you should try to do.
William Safire