Only in grammar can you be more than perfect.

Knowing how things work is the basis for appreciation, and is thus a source of civilized delight.

A reader ought to be able to hold it and become familiar with its organized contents and make it a mind's manageable companion.

What a joy it is to see really professional media manipulation.

Create your own constituency of the infuriated.

The CEO era gave rise to the CFO (not certified flying object, as you might imagine, but chief financial officer) and, most recently, the CIO, chief investment officer, a nice boost for the bookkeeper you can't afford to give a raise . . .

Last, but not least, avoid cliches like the plague.