Few people realize how badly they write. Nobody has shown them how much excess or murkiness has crept into their style.

Don’t try to visualize the great mass audience. There is no such audience—every reader is a different person.

All writing is ultimately a question of solving a problem.

Thought is action in rehearsal.

A writer will do anything to avoid the act of writing.

Good writers are visible just behind their words.

Never say anything in writing that you wouldn't comfortably say in conversation. Be yourself when you write. If you're not a person who says 'indeed' or 'moreover,' or who calls someone an individual ('he's a fine individual'), please don't write it.