Nobody told all the new e-mail writers that the essence of writing is rewriting. Just because they are writing with ease and enjoyment doesn't mean they are writing well.
William ZinsserIf the nails are weak, your house will collapse. If your verbs are weak and your syntax is rickety, your sentences will fall apart.
William ZinsserNever say anything in writing that you wouldn't comfortably say in conversation. Be yourself when you write. If you're not a person who says 'indeed' or 'moreover,' or who calls someone an individual ('he's a fine individual'), please don't write it.
William ZinsserIf you lose the dullards back in the dust, that's where they belong. You don't want them anyway.
William Zinsser