Don't hedge your prose with little timidities. Good writing is lean and confident. . . . Every little qualifier whittles away some fraction of the reader's trust. Readers want a writer who believes in himself and in what he is saying. Don't diminish that belief. Don't be kind of bold. Be bold.
William ZinsserGood writing has an aliveness that keeps the reader reading from one paragraph to the next, and it's not a question of gimmicks to "personalize" the author.
William ZinsserProbably every subject is interesting if an avenue into it can be found that has humanity and that an ordinary person can follow.
William ZinsserMost writers sow adjectives almost unconsciously into the soil of their prose to make it more lush and pretty. The sentences become longer and longer as they fill up with stately elms and graceful boughs and frisky kittens and sleepy lagoons.
William Zinsser