Writing and learning and thinking are the same process.

Don’t try to visualize the great mass audience. There is no such audience—every reader is a different person.

One of underestimated tasks in nonfiction writing is to impose narrative shape on an unwieldy mass of material.

You must find some way to elevate your act of writing into an entertainment. Usually this means giving the reader an enjoyable surprise. Any number of devices will do the job.... These seeming amusements in fact become your 'style.' When we say we like the style of certain writers, what we mean is that we like their personality as they express it on paper.

A simple [writing] style is the result of very hard work.

The most important sentence in any article is the first one. If it doesn't induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn't induce him to continue to the third sentence, it's equally dead.

Believe in your own identity and your own opinions. Proceed with confidence, generating it, if necessary, by pure willpower. Writing is an act of ego and you might as well admit it. Use its energy to keep yourself going.