The writers job is like solving a puzzle, and finally arriving at a solution is a tremendous satisfaction.
William ZinsserFinding a voice that your readers will enjoy is largely a matter of taste. Saying that isn't much help-taste is a quality so intangible that it can't even be defined. But we know it when we meet it.
William ZinsserOne of underestimated tasks in nonfiction writing is to impose narrative shape on an unwieldy mass of material.
William ZinsserMy commodity as a writer, whatever I'm writing about, is me. And your commodity is you. Don't alter your voice to fit the subject. Develop one voice that readers will recognize when they hear it on the page, a voice that's enjoyable not only in its musical line but in its avoidance of sounds that would cheapen its tone: breeziness and condescension and clichรฉs.
William Zinsser