My commodity as a writer, whatever I'm writing about, is me. And your commodity is you. Don't alter your voice to fit the subject. Develop one voice that readers will recognize when they hear it on the page, a voice that's enjoyable not only in its musical line but in its avoidance of sounds that would cheapen its tone: breeziness and condescension and clichรฉs.
William ZinsserWriting wasn't easy and wasn't fun. It was hard and lonely, and the words seldom just flowed.
William ZinsserThere's not much to be said about the period except that most writers don't reach it soon enough.
William ZinsserToday the outlandish becomes routine overnight. The humorist is trying to say that it's still outlandish.
William Zinsser