Writing is hard work. A clear sentence is no accident. Very few sentences come out right the first time, or even the third time. Remember this in moments of despair. If you find that writing is hard, it's because it is hard. It's one of the hardest things that people do
William ZinsserEvery time you look at a blank piece of paper, you're doing something new. You have to step onto that blank territory and remind yourself the sky didn't fall in the last time you wrote. Writing is a question of overcoming your fears-and everybody has them.
William ZinsserPeople and places are the twin pillars on which most nonfiction is built. Every human event happens somewhere, and the reader wants to know what that somewhere was like.
William Zinsser