All your clear and pleasing sentences will fall apart if you don't keep remembering that writing is linear and sequential, that logic is the glue that holds it together, that tension must be maintained from one sentence to the next and from one paragraph to the next and from one section to the next, and that narrative - good old-fashioned storytelling - is what should pull your readers along without their noticing the tug.
William ZinsserIf the nails are weak, your house will collapse. If your verbs are weak and your syntax is rickety, your sentences will fall apart.
William ZinsserDonโt say you were a bit confused and sort of tired and a little depressed and somewhat annoyed. Be tired. Be confused. Be depressed. Be annoyed. Donโt hedge your prose with little timidities. Good writing is lean and confident.
William ZinsserPeople and places are the twin pillars on which most nonfiction is built. Every human event happens somewhere, and the reader wants to know what that somewhere was like.
William Zinsser