Donโt try to visualize the great mass audience. There is no such audienceโevery reader is a different person.
William ZinsserThere are all kinds of writers and all kinds of methods, and any method that helps you to say what you want to say is the right method for you.
William ZinsserAlthough the frankfurter originated in Frankfurt, Germany, we have long since made it our own, a twin pillar of democracy along with Mom's apple pie. In fact, now that Mom's apple pie comes frozen and baked by somebody who isn't Mom, the hot dog stands alone. What it symbolizes remains pure, even if what it contains does not.
William Zinsser