Writers must constantly ask: what I am trying to say? Surprisingly often, they don't know.
William ZinsserWriters can write to affirm and to celebrate, or they can write to debunk and destroy; the choice is ours.
William ZinsserPeople and places are the twin pillars on which most nonfiction is built. Every human event happens somewhere, and the reader wants to know what that somewhere was like.
William ZinsserNo one has something original or important to say will willing we run the risk of being misunderstood; people who write obscurely are either unskilled in writing or up to mischief
William Zinsser