My commodity as a writer, whatever I'm writing about, is me. And your commodity is you. Don't alter your voice to fit the subject. Develop one voice that readers will recognize when they hear it on the page, a voice that's enjoyable not only in its musical line but in its avoidance of sounds that would cheapen its tone: breeziness and condescension and clichรฉs.
William ZinsserYou'll never make your mark as a writer unless you develop a respect for words and a curiosity about their shades of meaning that is almost obsessive. The English language is rich in strong and supple words. Take the time to root around and find the ones you want
William ZinsserI try to make what I have written tighter, stronger and more precise, eliminating every element that's not doing useful work. Then I go over it once more, reading it aloud, and am always amazed at how much clutter can still be cut.
William ZinsserAlthough the frankfurter originated in Frankfurt, Germany, we have long since made it our own, a twin pillar of democracy along with Mom's apple pie. In fact, now that Mom's apple pie comes frozen and baked by somebody who isn't Mom, the hot dog stands alone. What it symbolizes remains pure, even if what it contains does not.
William ZinsserEven a poor translator couldn't kill a style that moves with such narrative clarity.
William ZinsserWriting is linear and sequential; Sentence B must follow Sentence A, and Sentence C must follow Sentence B, and eventually you get to Sentence Z. The hard part of writing isn't the writing; it's the thinking. You can solve most of your writing problems if you stop after every sentence and ask: What does the reader need to know next?
William Zinsser