You'll never make your mark as a writer unless you develop a respect for words and a curiosity about their shades of meaning that is almost obsessive. The English language is rich in strong and supple words. Take the time to root around and find the ones you want
William ZinsserAll writers should strive to deliver something fresh-something editors or readers won't know they want until they see it.
William ZinsserFew people realize how badly they write. Nobody has shown them how much excess or murkiness has crept into their style.
William Zinsser