Fighting clutter is like fighting weeds-the writer is always slightly behind.

Don’t try to visualize the great mass audience. There is no such audience—every reader is a different person.

No one has something original or important to say will willing we run the risk of being misunderstood; people who write obscurely are either unskilled in writing or up to mischief

Rewriting is the essence of writing well - where the game is won or lost.

Nobody told all the new e-mail writers that the essence of writing is rewriting. Just because they are writing with ease and enjoyment doesn't mean they are writing well.

Readers must be given room to bring their own emotions to a piece so crammed with emotional content; the writer must tenaciously resist explaining why the material is so moving.

People read with their ears, whether they know it or not.