You must find some way to elevate your act of writing into an entertainment. Usually this means giving the reader an enjoyable surprise. Any number of devices will do the job.... These seeming amusements in fact become your 'style.' When we say we like the style of certain writers, what we mean is that we like their personality as they express it on paper.

What I want to do is to make people laugh so that they'll see things seriously.

Noise is the typographical error and the poorly designed page...Ambiguity is noise. Redundancy is noise. Misuse of words is noise. Vagueness is noise. Jargon is noise.

Eloquence invites us to bring some part of ourselves to the transaction.

Examine every word you put on paper. You'll find a surprising number that don't serve any purpose.

Writing wasn't easy and wasn't fun. It was hard and lonely, and the words seldom just flowed.

Ultimately the product that any writer has to sell is not the subject being written about, but who he or she is.