You must find some way to elevate your act of writing into an entertainment. Usually this means giving the reader an enjoyable surprise. Any number of devices will do the job.... These seeming amusements in fact become your 'style.' When we say we like the style of certain writers, what we mean is that we like their personality as they express it on paper.
William ZinsserExamine every word you put on paper. You'll find a surprising number that don't serve any purpose.
William ZinsserRewriting is the essence of writing well: it's where the game is won or lost. The idea is hard to accept. We all have emotional equity in our first draft; we can't believe that it wasn't born perfect. But the odds are close to 100 percent that it wasn't.
William ZinsserEven a poor translator couldn't kill a style that moves with such narrative clarity.
William ZinsserThere are all kinds of writers and all kinds of methods, and any method that helps you to say what you want to say is the right method for you.
William Zinsser