You must find some way to elevate your act of writing into an entertainment. Usually this means giving the reader an enjoyable surprise. Any number of devices will do the job.... These seeming amusements in fact become your 'style.' When we say we like the style of certain writers, what we mean is that we like their personality as they express it on paper.
William ZinsserIf the nails are weak, your house will collapse. If your verbs are weak and your syntax is rickety, your sentences will fall apart.
William ZinsserToday the outlandish becomes routine overnight. The humorist is trying to say that it's still outlandish.
William Zinsser