Noise is the typographical error and the poorly designed page...Ambiguity is noise. Redundancy is noise. Misuse of words is noise. Vagueness is noise. Jargon is noise.
William ZinsserWriting is not a special language that belongs to a few sensitive souls who have a 'gift for words'. Writing is the logical arrangement of thought. Anyone who thinks clearly should be able to write clearly---about any subject at all.
William ZinsserDon't hedge your prose with little timidities. Good writing is lean and confident. . . . Every little qualifier whittles away some fraction of the reader's trust. Readers want a writer who believes in himself and in what he is saying. Don't diminish that belief. Don't be kind of bold. Be bold.
William Zinsser