Get people talking. Learn to ask questions that will elicit answers about what is most interesting or vivid in their lives. Nothing so animates writing as someone telling what he thinks or what he does - in his own words. His own words will always be better than your words, even if you are the most elegant stylist in the land.
William ZinsserNobody ever stopped reading E. B. White or V. S. Pritchett because the writing was too good.
William ZinsserWriting is thinking on paper. Anyone who thinks clearly should be able to write clearly-about any subject at all.
William Zinsser