Writing is thinking on paper. Anyone who thinks clearly should be able to write clearly-about any subject at all.
William ZinsserAvoid the ecstatic adjectives that occupy such disproportionate space in every critic's quiver - words like "enthralling" and "luminous."
William ZinsserFinding a voice that your readers will enjoy is largely a matter of taste. Saying that isn't much help-taste is a quality so intangible that it can't even be defined. But we know it when we meet it.
William ZinsserNot every oak has to be gnarled, every detective hard-bitten. The adjective that exists solely as a decoration is a self-indulgence for the writer and an obstacle for the reader.
William ZinsserWriters who think THEY are being criticized when only that writing is being criticized are beyond a teacher's reach. Writing can only be learned when a writer coldly separates himself from what he has written and looks at it with the objectivity of a plumber examining a newly piped bathroom to see if he got all the joints tight.
William Zinsser