You can solve most of your writing problems if you stop after every sentence and ask: what does the reader need to know next?
William ZinsserOne of underestimated tasks in nonfiction writing is to impose narrative shape on an unwieldy mass of material.
William ZinsserAvoid the ecstatic adjectives that occupy such disproportionate space in every critic's quiver - words like "enthralling" and "luminous."
William Zinsser