Clutter is the disease of American writing. We are a society strangling in unnecessary words, circular constructions, pompous frills, and meaningless jargon.
William ZinsserMost writers sow adjectives almost unconsciously into the soil of their prose to make it more lush and pretty. The sentences become longer and longer as they fill up with stately elms and graceful boughs and frisky kittens and sleepy lagoons.
William ZinsserNever say anything in writing that you wouldn't comfortably say in conversation. Be yourself when you write. If you're not a person who says 'indeed' or 'moreover,' or who calls someone an individual ('he's a fine individual'), please don't write it.
William ZinsserNot every oak has to be gnarled, every detective hard-bitten. The adjective that exists solely as a decoration is a self-indulgence for the writer and an obstacle for the reader.
William Zinsser