Donโt try to visualize the great mass audience. There is no such audienceโevery reader is a different person.
William ZinsserWriting is hard work. A clear sentence is no accident. Very few sentences come out right the first time, or even the third time. Remember this in moments of despair. If you find that writing is hard, it's because it is hard. It's one of the hardest things that people do
William ZinsserWhen you're ready to stop, stop. If you have presented all the facts and made the point you want to make, look for the nearest exit.
William Zinsser