Writing is linear and sequential; Sentence B must follow Sentence A, and Sentence C must follow Sentence B, and eventually you get to Sentence Z. The hard part of writing isn't the writing; it's the thinking. You can solve most of your writing problems if you stop after every sentence and ask: What does the reader need to know next?
William ZinsserPeople and places are the twin pillars on which most nonfiction is built. Every human event happens somewhere, and the reader wants to know what that somewhere was like.
William ZinsserToday the outlandish becomes routine overnight. The humorist is trying to say that it's still outlandish.
William ZinsserIf the nails are weak, your house will collapse. If your verbs are weak and your syntax is rickety, your sentences will fall apart.
William Zinsser