People and places are the twin pillars on which most nonfiction is built. Every human event happens somewhere, and the reader wants to know what that somewhere was like.
William ZinsserI try to make what I have written tighter, stronger and more precise, eliminating every element that's not doing useful work. Then I go over it once more, reading it aloud, and am always amazed at how much clutter can still be cut.
William ZinsserBe yourself and your readers will follow you anywhere. Try to commit an act of writing and they will jump overboard to get away.
William Zinsser