Writers can write to affirm and to celebrate, or they can write to debunk and destroy; the choice is ours.
William ZinsserDonโt try to visualize the great mass audience. There is no such audienceโevery reader is a different person.
William ZinsserNever say anything in writing that you wouldn't comfortably say in conversation. Be yourself when you write. If you're not a person who says 'indeed' or 'moreover,' or who calls someone an individual ('he's a fine individual'), please don't write it.
William Zinsser