I never wanted to be a businessman; I was a craftsman and good at working with my hands. At some point, I decided that this company is my best resource. Patagonia now exists to put into practice all the things that smart people are saying we have to do not only to save the planet but to save the economy.

It's okay to be eccentric if you're rich; otherwise you're just crazy.

Profit is what happens when you do everything else right.

The reason it was so scary was that there was only one climber capable of rescuing us, and that was Layton Kor, and he was in Colorado.

Evil doesn’t have to be an overt act; it can be merely the absence of good. If you have the ability, the resources, and the opportunity to do good and you do nothing, that can be evil.

But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.

The most important thing is to get the fish in quickly and leave it in the water. Forget the hero pose.