I've accepted the fact that there's a beginning and end to everything. All species are born, evolve, and then die off. We're going through the 6th great extinction and the large mammals are going first and, you know what - we're large mammals!
Yvon ChouinardBut I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.
Yvon ChouinardI'm the company philosopher and the burr in the saddle. I'm the one who says we need to try harder, improve the quality of our products, become a part of the political process, help elect people who are good for the environment.
Yvon ChouinardDoing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when youโre right on the edge, but you donโt go over. You have to be true to yourself; you have to know your strengths and limitations and live within your means. The same is true for a business. The sooner a company tries to be what it is not, the sooner it tries to โhave it all,โ the sooner it will die.
Yvon Chouinard