There is a beginning and end to all life - and to all human endeavors. Species evolve and die off. Empires rise, then break apart. Businesses grow, then fold. There are no exceptions. I'm OK with all that. Yet it pains me to bear witness to the sixth great extinction, where we humans are directly responsible for the extirpation of so many wonderful creatures and invaluable indigenous cultures. It saddens me to observe the plight of our own species; we appear to be incapable of solving our problems.
Yvon ChouinardI purposely try to hire people who are really self-motivated and good at what they do, and then I just leave them alone.
Yvon ChouinardGoing back to a simpler life based on living by sufficiency rather than excess is not a step backward.
Yvon Chouinard