You can solo-climb Everest without using oxygen or you can pay guides and Sherpas to carry your loads, put ladders across crevasses, lay in 6,000 feet of fixed ropes, and have one Sherpa pulling you and another pushing you. ... The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won't happen if you compromise away the entire process.
Yvon ChouinardYeah, leading an examined life, I always say, is a pain in the ass. It adds an element of complexity to business that most businessmen don't want to hear about. They just want to call a fabric manufacturer, and say, "Hey, give us 10,000 yards of shirting."
Yvon ChouinardBut I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.
Yvon ChouinardReal adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person.
Yvon Chouinard