Everything we make pollutes. The most responsible thing we can do is to make each product as well as we know how so it lasts as long as possible.

The secret to happiness is to be working at your passion. If you want to be miserable, lead a desperate life like everybody else where they drag their asses to work everyday because they hate their job.

The more I make the more I can give away.

Just why is Yosemite climbing so different ? Why does it have techniques, ethics and equipment all of its own ? The basic reason lies in the rock itself. Nowhere else in the world is the rock so exfoliated, so glacier-polished and so devoid of handholds. All of the climbing lines follow vertical crack systems. Every piton crack, every handhold is a vertical one. Special techniques and equipment have evolved through absolute necessity.

What they don't realize is that I'm not in the business to make clothes. I'm not in the business to make more money for myself, for Christ's sake. This is the reason Patagonia exists - to put into action the recommendations I read about in books to avoid environmental collapse. That's the reason I'm in business - to try to clean up our own act, and try to influence other companies to do the right thing, and try to influence our customers to do the right thing. So we're not going to change.

At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.

The climbing as a whole is not very esthetic or enjoyable; it is merely difficult.