I live for the moment. I'm basically a Buddhist-type person. I'm just here right now, and I don't think about what's going to happen a hundred years from now. I try to concentrate on what's going on right now. But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.
Yvon ChouinardWho are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that itโs none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business.
Yvon ChouinardAt Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.
Yvon ChouinardGoing back to a simpler life based on living by sufficiency rather than excess is not a step backward. Rather, returning to a simpler way allows us to regain our dignity, puts us in touch with the land, and makes us value human contact again.
Yvon ChouinardEverything we personally own thatโs made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm that weโre either directly responsible for or is done on our behalf.
Yvon Chouinard