I purposely try to hire people who are really self-motivated and good at what they do, and then I just leave them alone.
Yvon ChouinardDoing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when youโre right on the edge, but you donโt go over. You have to be true to yourself; you have to know your strengths and limitations and live within your means. The same is true for a business. The sooner a company tries to be what it is not, the sooner it tries to โhave it all,โ the sooner it will die.
Yvon ChouinardYou can solo-climb Everest without using oxygen or you can pay guides and Sherpas to carry your loads, put ladders across crevasses, lay in 6,000 feet of fixed ropes, and have one Sherpa pulling you and another pushing you. ... The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won't happen if you compromise away the entire process.
Yvon ChouinardWe grow by letting the customer tell us. So when the customer tells us that they're frustrated, that they just got their catalogue and we're already out of a product they wanted, then it tells me that we're not making enough. We let the customer tell us instead of creating an artificial demand for our products. Any time you're making products that people don't need, you're at the mercy of the economy, you're at the mercy of whatever is going on. So we tried to avoid that situation.
Yvon Chouinard