Going back to a simpler life based on living by sufficiency rather than excess is not a step backward. Rather, returning to a simpler way allows us to regain our dignity, puts us in touch with the land, and makes us value human contact again.
Yvon ChouinardMainly, my job is to be on the outside and bring ideas into the company and forge change. Most people hate changeโitโs threatening. I thrive on it.
Yvon ChouinardThere's a movement for simplifying your life: purchase less stuff, own a few things that are very high quality that last a long time, and that are multifunctional.
Yvon ChouinardI think risk is important. I don't care if it's a great financial risk or a physical risk. You only get out of something what you put into it and the fact that you are willing to risk something means that you are going to get a lot more out of it.
Yvon ChouinardDoing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when youโre right on the edge, but you donโt go over. You have to be true to yourself; you have to know your strengths and limitations and live within your means. The same is true for a business. The sooner a company tries to be what it is not, the sooner it tries to โhave it all,โ the sooner it will die.
Yvon Chouinard