We took special pride in the fact that climbing rocks and icefalls had no economic value in society...We were like a wild species living in the edges of an ecosystem - adaptable, resilient and tough.
Yvon Chouinard...it's always been difficult for us to lead an examined life as a corporation. I've always felt like a company has the responsibility to not wait for the government to tell it what to do, or to wait for the consumer to tell it what to do, but as soon as it finds out it's doing something wrong, stop doing it.
Yvon ChouinardThe word adventure has gotten overused. For me, when everything goes wrong - that's when adventure starts
Yvon ChouinardA real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now.
Yvon Chouinard