We've teamed up with some Japanese companies to, basically by 2010, make all our clothing out of recycled and recyclable fibers. And we're going to accept ownership of our products from birth to birth. So if you buy a jacket from us, or a shirt ,or a pair of pants, when you're done with it, you can give it back to us and we'll make more shirts and pants out of it.
Yvon ChouinardI think risk is important. I don't care if it's a great financial risk or a physical risk. You only get out of something what you put into it and the fact that you are willing to risk something means that you are going to get a lot more out of it.
Yvon ChouinardYou ask me about the past, you ask me about the future, the only way to be happy is to be living right now.
Yvon ChouinardDoing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when youโre right on the edge, but you donโt go over. You have to be true to yourself; you have to know your strengths and limitations and live within your means. The same is true for a business. The sooner a company tries to be what it is not, the sooner it tries to โhave it all,โ the sooner it will die.
Yvon Chouinard