We're a part of nature. As we destroy nature, we destroy ourselves. It's a selfish thing to want to protect nature.

...it's always been difficult for us to lead an examined life as a corporation. I've always felt like a company has the responsibility to not wait for the government to tell it what to do, or to wait for the consumer to tell it what to do, but as soon as it finds out it's doing something wrong, stop doing it.

Mastery... is to work toward simplicity; replace complex technology with knowledge, hard work, and skill.

You have a whole life in the outdoors, you realize you have a sense of responsibility to protect these wild places.

Going back to a simpler life is not a step backwards.

True adventure begins when everything goes wrong.

Mainly, my job is to be on the outside and bring ideas into the company and forge change. Most people hate change—it’s threatening. I thrive on it.