Most of the damage we cause to the planet is the result of our own ignorance.

At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.

I've accepted the fact that there's a beginning and end to everything. All species are born, evolve, and then die off. We're going through the 6th great extinction and the large mammals are going first and, you know what - we're large mammals!

It's okay to be eccentric if you're rich; otherwise you're just crazy.

The word adventure has gotten overused. For me, when everything goes wrong - that's when adventure starts

...there's no such thing as sustainability. There are just levels of it. It's a process, not a real goal. All you can do is work toward it. There's no such thing as any sustainable economy. The only thing I know that's even close to sustainable economic activity would be organic farming on a very small scale or hunting and gathering on a very small scale. And manufacturing, you end up with way more waste than you end up with finished product. It's totally unsustainable. It's just the way it is.

Profit is what happens when you do everything else right.