When you become a band and you've got people who want to be a part of your experience or want to get close to you for what you are, not who you are, you have that challenge of trying to find out who's genuine.
Zac HansonIt's cool to have critical success because it's always nice for your peers to say, 'Good job.' But who cares about them?
Zac HansonYou may be pulling from different influences because of different things that are going on in your life, different people that are around you and more experiences to pull from.
Zac HansonFor us, being a label, we took out the whole aspect of the business that goes into sifting through people who don't care, who don't get what you're trying to do. We can just hire and work with people who get it - the people who understand what this project is about. When you're on a label, you're just hoping somebody will stick their neck out and work for you. Most bands are just like, "I hope they do it. I hope they promote it." But being a label, we know exactly what's happening.
Zac Hanson