The basic goal-reaching principle is to understand that you go as far as you can see, and when you get there you will always be able to see farther.

If it's a principle, it's a winner. If it's a tactic, it's a loser.

Each close you use should be an educational process by which you are able to raise the value in the prospect's mind.

It's absolutely true that unless you can instill discipline upon yourself, you will never be able to lead others.

We miss 100 percent of the sales we don’t ask for.

You don't build a business --you build people-- and then people build the business.

You cannot achieve someone else's goals.