Ideally, nothing should be embraced by a consumer firmly, nothing should command a commitment till death do us part, no needs should be seen as fully satisfied, no desires considered ultimate. There ought to be a proviso 'until further notice' attached to any oath of loyalty and any commitment. It is but the volatility, the in-built temporality of all engagements that truly counts; it counts more than the commitment itself, which is anyway not allowed to outlast the time necessary for consuming the object of desire (or, rather, the time sufficient for the desirability of that object to wane).
Zygmunt BaumanThere are, by the most conservative counting, two grave and deeply regrettable collateral victims of the peer-review gruesome stratagem: one is the daring of thought (wished-washed to the lowest common denominator), and the other is the individuality, as well as the responsibility, of editors (those seeking shelter behind the anonymity of "peers", but in fact dissolved in it, in many cases without a trace).
Zygmunt BaumanNever paint epic canvases during the revolution, because the revolutionaries will tear them apart.
Zygmunt BaumanUnlike 'real relationships', 'virtual relationships' are easy to enter and to exit. They look smart and clean, feel easy to use, when compared with the heavy, slow-moving, messy real stuff.
Zygmunt Bauman