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If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.
Edward BernaysBy putting the means of production into the hands of the masses but withholding from those same masses any ownership over the product of their work, Web 2.0 provides an incredibly efficient mechanism to harvest the economic value of the free labor provided by the very, very many and concentrate it into the hands of the very, very few.
Nicholas G. CarrCivilization exists precisely so that there may be no masses but rather men alert enough never to constitute masses.
Georges BernanosOne whose troops repeatedly congregate in small groups here and there, whispering together, has lost the masses. One who frequently grants rewards is in deep distress. One who frequently imposes punishments is in great difficulty. One who is at first excessively brutal and then fears the masses is the pinnacle of stupidity.
Sun TzuThose who keep the masses of men in subjection by exercising force and cruelty deprive them at once of two vital foods, liberty and obedience; for it is no longer within the power of such masses to accord their inner consent to the authority to which they are subjected. Those who encourage a state of things in which the hope of gain is the principle motive take away from men their obedience, for consent which is its essence is not something which can be sold.
Simone WeilWhat kind of a society are we going to have if it consists of highly paid people doing high-value-added work - and masses of unemployed?
Andy GroveCome out of the masses. Stand alone like a lion and live your life according to your own light.
RajneeshThere are things which cannot be taught in ten easy lessons, nor popularized for the masses; they take years of skull sweat.
Robert A. HeinleinWe live in an era where masses of people come and go across a hostile planet, desolate and violent. Refugees, emigrants, exiles, deportees. We are a tragic contingent.
Isabel AllendeNo one revolution up to now has brought all that was expected of it by the masses. Hence the inevitability of a certain disillusionment, of a lowering of the activity of the vanguard, and consequently, of the growing importance of the rearguard. [Joseph] Stalin's faction has raised itself on the wave of reaction against the October revolution.
Leon TrotskyCalvin:"It says here that 'religion is the opiate of the masses.'...what do you suppose that means?" Television: "...it means that Karl Marx hadn't seen anything yet
Bill WattersonNature has but one plan of operation, invariably the same in the smallest things as well as in the largest, and so often do we see the smallest masses selected for use in Nature, that even enormous ones are built up solely by fitting these together. Indeed, all Nature's efforts are devoted to uniting the smallest parts of our bodies in such a way that all things whatsoever, however diverse they may be, which coalesce in the structure of living things construct the parts by means of a sort of compendium.
Marcello MalpighiIt is bad to be oppressed by a minority, but it is worse to be oppressed by a majority. For there is a reserve of latent power in the masses which, if it is called into play, the minority can seldom resist. But from the absolute will of an entire people there is no appeal, no redemption, no refuge but treason.
Lord ActonThe etymologist finds the deadest word to have been once a brilliant picture. Language is fossil poetry. As the limestone of the continent consists of infinite masses of the shells of animalcules, so language is made up of images or tropes, which now, in their secondary use, have long ceased to remind us of their poetic origin.
Ralph Waldo EmersonVery few of the heroes of the Golden Age of American finance had much interest in the solid realities of what underlay their structure of stocks and bonds and credits. Later on, a Henry Ford might introduce an era of intensely production-minded captains of industry, but the Harrimans, Morgans, Fricks, and Rockefellers were far more interested in the exciting manipulation of huge masses of intangible wealth than in the humdrum business of turning out goods.
Robert HeilbronerControl of thought is more important for governments that are free and popular than for despotic and military states. The logic is straightforward: a despotic state can control its domestic enemies by force, but as the state loses this weapon, other devices are required to prevent the ignorant masses from interfering with public affairs, which are none of their businessโฆ the public are to be observers, not participants, consumers of ideology as well as products.
Noam ChomskyThere are tons of amazing women out there for girls to emulate but the media isn't celebrating them to the masses.
Lynsey DyerWe have to be very careful about what we say out there to the masses in the entertainment industry because people are listening to every word, and they take it to heart.
Jennifer Love HewittZombies are the liberal nightmare. Here you have the masses, whom you would love to love, appearing at your front door with their faces falling off; and you're trying to be as humane as you possibly can, but they are, after all, eating the cat. And the fear of mass activity, of mindlessness on a national scale, underlies my fear of zombies.
Clive BarkerA bad book is the worse that it cannot repent. It has not been the devil's policy to keep the masses of mankind in ignorance; but finding that they will read, he is doing all in his power to poison their books.
John Kenneth GalbraithMy main concern is that there is a balance in the system and that some art-based hip-hop can get out to the masses, 'cause right now people are not responding to what they don't know. Most people are just afraid to think on their own.
Black ThoughtWe, the Black masses, don't want these leaders who seek our support coming to us representing a certain political party. They must come to us today as Black Leaders representing the welfare of Black people. We won't follow any leader today who comes on the basis of political party. Both parties (Democrat and Republican) are controlled by the same people who have abused our rights, and who have deceived us with false promises every time an election rolls around.
Malcolm XThe love of God is one of the great realities of the universe, a pillar upon which the hope of the world rests. But it is a personal, intimate thing too. God does not love populations, He loves people. He loves not masses, but men.
Aiden Wilson TozerIt is proof of a base and low mind for one to wish to think with the masses or majority, merely because the majority is the majority. Truth does not change because it is, or is not, believed by a majority of the people.
Giordano BrunoWe are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.
Edward BernaysThere has to be spiritual transformation among the masses, who have to be willing to recognize that their oppression is not a law of nature. That's what Latin American bishops were doing when they formed base communities. They were trying to get peasants to recognize that you can take your fate into your own hands. That's what the civil-rights movement did here. That's what the women's movement did.
Noam ChomskyTo educate the masses politically is to make the totality of the nation a reality to each citizen. It is to make the history of the nation part of the personal experience of each of its citizens.
Frantz FanonLet us remember that we are all Indians eating Indian grain and salt, and living on the dumb Indian masses.
Mahatma GandhiEducating the masses was intended only to improve the relationship between the top and the bottom of society. Not for changing the nature of the relationship.
John Ralston Saulimmigration today is a racial issue. It is one which sees masses of non-whites from around the globe immigrating to white countries.
Arthur KempA considerable proportion of the developed world's prosperity rests on paying the lowest possible prices for the poor countries' primary products and on exporting high-cost capital and finished goods to those countries. Continuation of this kind of prosperity requires continuation of the relative gap between developed and underdeveloped countries - it means keeping poor people poor. Increasingly, the impoverished masses are understanding that the prosperity of the developed countries and of the privileged minorities in their own countries is founded on their poverty.
Philip AgeeThere is no governor anywhere. You are all absolutely free. There is no restraint that cannot be escaped. If anybody could go into dhyana at will, nobody could be controlled - by fear of prison, by fear of whips or electroshock, by fear of death, even. All existing society is based on keeping those fears alive, to control the masses. Ten people who know would be more dangerous than a million armed anarchists.
Robert Anton WilsonThe artist must try to raise the level of taste of the masses, not debase himself to the level of unformed and impoverished taste.
Diego RiveraMostly, I spend my time being a mother to my two children, working in my organic garden, raising masses of sweet peas, being passionately involved in conservation, recycling and solar energy.
Blythe DannerThe white man will keep on granting tokenism; a few big Negroes will get big jobs, but the black masses will catch hell as long as they stay in the white man's house.
Malcolm XThe relative majesty of buildings depends more on the weight and vigour of their masses than any other tribute of their design.
John RuskinIt is music that speaks to the deepest reaches of your soul, and you are lifted higher, ever higher, by the adagio, in my opinion more so even than in any of the masses that Beethoven composed.
Dean KoontzNothing can so quickly put the masses on their legs as the spinning wheel and all it means.
Mahatma GandhiThe bourgeoisie, which far surpasses the proletariat in the completeness and irreconcilibility of its class consciousness, is vitally interested in imposing its moral philosophy upon the exploited masses. It is exactly for this purpose that the concrete norms of the bourgeois catechism are concealed under moral abstractions...The appeal to abstract norms is not a disinterested philosophic mistake but a necessary element in the mechanics of class deception.
Leon TrotskyIt seems to me to be true that heavens are placed in the sky because it is the unreachable. The unreachable and therefore the unknowable always seems divine--hence, religion. People need religion because the great masses fear life and its consequences. Its responsibilities weigh heavy. Feeling a weakness in the face of great forces, men seek an alliance with omnipotence to bolster up their feeling of weakness, even though the omnipotence they rely upon is a creature of their own minds. It gives them a feeling of security.
Zora Neale HurstonA new era will dawn in Africa, when the impoverished masses of a nation rise up to rescue their right to a decent life from the hands of the ruling oligarchies.
Che GuevaraRadicals, on the other hand, want to advance from the jungle of laissez-faire capitalism to a world worthy of the name of human civilization. They hope for a future where the means of economic production will be owned by all of the people instead of just a comparative handful. They feel that this minority control of production facilities is injurious to the large masses of people not only because of economic monopolies but because the political power inherent in this form of centralized economy does not augur for an ever expanding democratic way of life.
Saul AlinskyBeing slim is the new elitism. Thinness today says that you are richer, smarter and more successful than the overweight masses.
David ZinczenkoThis worship, given therefore to the Trinity of the Father and of the Son and of the Holy Spirit, above all accompanies and permeates the celebration of the Eucharistic liturgy. But it must fill our churches also outside the timetable of Masses. Indeed, since the Eucharistic mystery was instituted out of love, and makes Christ sacramentally present, it is worthy of thanksgiving and worship. And this worship must be prominent in all our encounters with the Blessed Sacrament, both when we visit our churches and when the sacred species are taken to the sick and administered to them
Pope John Paul II