We are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.

Propaganda is the executive arm of the invisible government.

In some departments of our daily life, in which we imagine ourselves free agents, we are ruled by dictators exercising great power.

The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.

Look for a situation in which your work will give you as much happiness as your spare time.

Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.

Small groups of persons can, and do, make the rest of us think what they please about a given subject. But there are usually proponents and opponents of every propaganda, both of whom are equally eager to convince the majority.