Surprise keeps the reader awake. The only alternative is to continue saying what the reader is expecting. What fun is that?

The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.

Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.

Poetry is a way for me to explore a tingly feeling, to let it play itself out, and also to map it. I feel like I'm making little star maps when I write poems.

The language itself is what gets me interested in writing. It's weird to me that words exist. Never a dull moment with words. They're a layer between our minds and the physical reality around us, obviously, but the layer seems like it's always in flux, like an asteroid belt, constantly moving.

The brands with which we surround ourselves prop us up, make us feel sexy and beautiful, when in reality we're pretty dumpy creatures.

Writing essays and teaching composition have helped me immensely in writing poetry, because they've forced me to focus on the structure of ideas.