Surprise keeps the reader awake. The only alternative is to continue saying what the reader is expecting. What fun is that?

Surprise keeps the reader awake. The only alternative is to continue saying what the reader is expecting. What fun is that?

After the first few readings in comedy venues I did begin to write for laughs. There's something so gratifying about stimulating laughter.

I don't really want to write fiction at all. I don't see why fiction is necessary when we have real life already confusing enough.

The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.

I gravitate toward the larger worldview questions such as, Why are we here? What are we supposed to be doing? What does it mean to know another person? To love someone? Of course, those questions are sort of in the background as I'm playing with language in the foreground, but those are the informing questions.

We just watch anything speed by. To stop and really ponder what a product label says, or the tagline on a TV commercial, might be inherently silly. Those are things that are almost designed to be thrown away.