Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.
Aaron LevieListen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.
Aaron LevieEverything about the enterprise, and then by definition the software the enterprise uses has changedโ-โjust in the last 5 years.
Aaron LevieThe most customer-centric organizations can answer any question by deciding what's best for the customer, without ever having to ask.
Aaron Levie