We're going from a world of customized software to standardized platforms.

If you don't go to every level of your company, you distance yourself from the marketplace and from your people.

The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.

Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.

Your product should sell itself, but that does not mean you don't need salespeople.

We're enamored with the concept that there's always a price. But sometimes, your goal is to build a great company, not sell it.

In a user lead model, users are bringing in their own technology... and you can build software then, around the user.