Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.
Aaron LevieI interned at Miramax and subsequently at Paramount because I was really curious about the future of entertainment - how were we going to get films online? While the inspiration for Box didn't come from that experience directly, it was very obvious that bigger businesses had a lot of slow processes and cumbersome technology.
Aaron LevieToo little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find the middle.
Aaron LevieListen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.
Aaron LevieI think because of the iPhone and the fact that we now have a ubiquitous internet, our creativity in the startup space is 10 times different. Every single industry, every single market, is going to be technology-driven in some way. There's an infinite opportunity for startups because now you can go and solve problems that previously looked like they had nothing to do with technology.
Aaron Levie